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Rapid changes in information technology have changed the way business is done. There is an increasing amount of entrepreneurs who are running home-based businesses. This is a growing niche of consumers that provides a steady stream of revenue for the clever marketer. Reaching this group of consumers is easy, however, it is more important to [...]

The lure of the work from home business opportunity is an attractive one. Who wouldn’t want to be their own boss and maintain a flexible work schedule? Direct marketing opportunities are plentiful. They promise flexibility, unlimited earning potential and the chance to be your own boss. The question is: do they really deliver? Before you [...]